Creative Entrepreneurship: Integrating Entrepreneurial Method and Experience of Learning by Doing
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The last two decades has seen remarkable growth and research activities devoted to innovative entrepreneurship and new venture creation. In the creative industries, entrepreneurship is increasingly seen as a catalyst to add value to projects, whether in the form of social, cultural, environmental or economic returns. However, research suggests that educators have been attempting to teach entrepreneurship without really understanding what it is or what the proper goals of teaching should be. To overcome this we adopt the theoretical notion of “effectuation” and the principles of the “entrepreneurial method” to propose a new model for critical entrepreneurship education in the context of a global, digital economy. This paper presents an entrepreneurial method combined with constructivist approaches that provides capability of creating their own knowledge by doing. Paper outlines experiences gained in promoting user-driven design learning that focuses on whether learning can be more effective in the long term by embracing failure. It explores combining of entrepreneurial theory with experience-based learning.