Business undergraduates learning online: a one semester snapshot
Petrova, K.; Sinclair, R.
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Online learning was first introduced into an undergraduate business programme in 1999 starting with just one single course. Currently online learning is used across the whole programme either to enhance classroom teaching or to reduce class contact time. In the second half of 2004, a broad review of online learning within the programme was undertaken, with the purpose to enhance understanding about online learning and provide recommendations about further development and improvement. The study presented here was carried under the umbrella of the review and was aimed at identifying key characteristics of student perceptions about the two online models implemented, and the actual usage patterns of the online learning platform. It provided information about student perceptions of online learning and a picture of the online platform usage.