dc.contributor.author Tan, F. B.
dc.contributor.author Lin, H.
dc.contributor.author Urquhart, C.
dc.date.accessioned 2009-05-27T22:19:57Z
dc.date.available 2009-05-27T22:19:57Z
dc.date.copyright 2004
dc.date.created 2004
dc.date.issued 2009-05-27T22:19:57Z
dc.identifier.citation 2004 Australasian Conference on Information Systems, Hobart, Australia
dc.identifier.uri http://hdl.handle.net/10292/627
dc.description.abstract This paper explores the design preferences of virtual communities in two cultural groups – the U.S. and China. The design preferences studied are web design, tools used and types of virtual communities preferred. Content analysis was employed to study twenty of the most popular Chinese and U.S. virtual communities. The study found that there are differences in the preference for the type of virtual communities and the tool used by Chinese and U.S. communities. The findings challenge aspects of website design across these cultural groups thought to be dissimilar based on prior research. Implications for research and practice are also discussed.
dc.publisher AIS
dc.publisher AUT University
dc.relation.uri http://aisel.aisnet.org/acis2004/40
dc.subject virtual communities
dc.subject design preferences
dc.subject cross culture
dc.title Design preferences of U.S. and Chinese Virtual Communities: an exploratory study
dc.type Conference Proceedings
dc.rights.accessrights OpenAccess

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