dc.contributor.author Guo, Z.
dc.contributor.author Turner, T.
dc.contributor.author Tan, F. B.
dc.date.accessioned 2009-05-27T22:19:56Z
dc.date.available 2009-05-27T22:19:56Z
dc.date.copyright 2006
dc.date.created 2006
dc.date.issued 2009-05-27T22:19:56Z
dc.identifier.uri http://hdl.handle.net/10292/625
dc.description.abstract Motivated by concerns regarding the impact of cultural diversity on group interaction processes and a desire to extend the Social Influence Model of Technology Use, this paper discusses the impact of normative social influence on enhancing group media use and group decision making performance over time in different cultural group compositions. This paper proposes that the strength of attraction to the group influences the similarity in media perception and use of group members. The similarity of group media perception and use is proposed to influence group performance. Concurrently, group cohesion, similarity of media perception and use, and group performance are positively correlated over time. Since culture affects individuals' values, beliefs and behavior, this paper proposes that the degree of similarity in media perception and media use may differ when group composition varies by culture. Several propositions for empirical examination are highlighted. Finally, the paper concludes with a discussion of the importance and implications of understanding cultural diversity and social influence on technology use and group performance. © 2006 IEEE.
dc.publisher IEEE
dc.publisher AUT University
dc.relation.uri http://dx.doi.org/10.1109/HICSS.2006.460
dc.rights ©2006 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
dc.source Proceedings of the 39th Annual Hawaii International Conference on System Sciences, 1, 13b
dc.title The effect of normative social influence and cultural diversity on group interactions
dc.type Conference Proceedings
dc.rights.accessrights OpenAccess

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