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dc.contributor.authorWells, PK
dc.date.accessioned2013-06-10T01:23:52Z
dc.date.available2013-06-10T01:23:52Z
dc.date.copyright2013-05-06
dc.date.issued2013-06-10
dc.identifier.citation36th European Accounting Association Annual Congress held at Paris-Dauphine University, Paris - Dauphine University, Paris, 2013-05-06 to 2013-05-08
dc.identifier.urihttp://hdl.handle.net/10292/5446
dc.description.abstractContact with accountants has often been suggested as a strategy for changing the stereotypical perceptions people have of accounting. This study examines how contact with accountants influences these perceptions. The perceptions of sixteen people who have had no contact with accountants are compared with perceptions of sixteen people who have been the recipients of information from accountants. The perception data was collected by questionnaire and interview. Response data was analysed and compared between the collection techniques and participant groups. The results reveal that while the perceptions do differ between participant groups they are still overgeneralisations and are therefore stereotypical. These findings confirm the claims by social psychologists that while contact may assist in changing perceptions, the change will not necessarily have the desired effect. This has implications for how the profession attempts to alter its image to the public at large.
dc.publisherThe University of Sydney
dc.relation.urihttp://www.eaa2013.org/r/Scientific_Programme
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).
dc.subjectAccounting stereotype
dc.subjectPerceptions
dc.subjectContact
dc.titleHow does contact with accountants influence perceptions of accounting
dc.typeConference Contribution
dc.rights.accessrightsOpenAccess
aut.conference.typePublished Abstract
pubs.elements-id136942


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