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Browsing Masters Dissertations by Author "Adebeshin, Keji"

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    • Exploring symbolism in masstige brand advertising within the discursive context of luxury: a semiotic analysis 

      Adebeshin, Keji (Auckland University of Technology, 2015)
      Many consumers are drawn to the allure of prestige brands such as Calvin Klein, Michael Kors, Ralph Lauren, Victoria’s Secret, to mention a few, and as a result, prestige brands have seen global financial success especially ...

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