Browsing Masters Dissertations by Author "Adebeshin, Keji"
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Exploring symbolism in masstige brand advertising within the discursive context of luxury: a semiotic analysis
Adebeshin, Keji (Auckland University of Technology, 2015)Many consumers are drawn to the allure of prestige brands such as Calvin Klein, Michael Kors, Ralph Lauren, Victoria’s Secret, to mention a few, and as a result, prestige brands have seen global financial success especially ...