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(AUT University; 2007)This study explored the relationship between attributional style and the performance of front line service staff in a call centre environment. Attributional style was evaluated using a well recognised method (Seligman's ... -
(AUT University; 2003)Many questionnaires used in the measurement of conflict are expensive and difficult to obtain. In addition, instruments of this kind are usually associated with diagnosis rather than intervention and education. The present ... -
(AUT University; 2005)The following research study attempts to identify the determinant factors, affecting the customer choice among alternative suppliers of mortgage products. The other objective of the study is to evaluate the role of bank ... -
(AUT University; 2006)Brand imitation is viewed as an infringement of the imitated original brand. (Zaichkowsky, 1995). Although brand managers and researchers have looked into ways to fight against imitations, these are still prevalent in ... -
(AUT University; 2005)The combination of entrepreneurship and strategy is gaining increasing recognition as a pathway for growth within both individual organisations and national economies. Hence the benefits emerge from both a micro and macro ... -
(AUT University; 2005)This study examines the effects of two types of consumer knowledge, product and brand knowledge, on consumer fit perceptions between an extension and its parent brand, so as to further investigate the role of consumer ... -
(AUT University; 2004)The aim of this thesis is to identify the brand choice moderators that influence consumers' choice of one brand over another. This research examines the influence of five consumption values on brand choice behaviour within ... -
(AUT University; 2005)The study seeks to answer the question: What are the human and cultural factors in the whakapapa process? This research identifies human and cultural factors that will explicitly direct the future design of an Information ... -
(AUT University; 2005)There is little empirical evidence relating to how university administrative employees view the performance appraisal process (Analoui & Fell, 2002). The aims of this study were: (1) to determine the purpose of the performance ... -
(AUT University; 2002)This thesis presents an investigative analysis of organisational learning and addresses two key gaps evident within the literature: 1. Diversity of thought over what constitutes organisational learning 2. Lack of empirical ...