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PR personnel in Taiwanese hotels: preferences, policies, and hiring decisions: a case study in Taipei
(Auckland University of Technology, 2013)
Despite a larger number of female public relations (PR) practitioners, more men are in managerial positions in the global public relations industry. Other disparities, such as pay gaps, also exist between men and women. ...
Experiences of first-time mentor teachers in New Zealand primary schools
(Auckland University of Technology, 2014)
Mentors hold the significant position of being able to influence the induction of beginning teachers into the profession. A mentor is usually the person who is closest to the beginning teacher in the professional context, ...
Generating value in alliance contracts through the lean concept
(Auckland University of Technology, 2014)
The construction industry has recognised alliancing as a means to increase construction efficiency. Despite the potential benefits attributed to alliancing, the true performance enhancements have not been fully gained in ...
Learning about ethical decision making in health care using web-based technology: a case study
(Auckland University of Technology, 2011)
Structured ethical components in tertiary health care programmes are now recognised as being essential. There are however, perceived barriers to ethics education within health related degrees. Ethics is often compulsory ...
Reputation in danger: selected case studies of reputational crises created by social networking sites
(Auckland University of Technology, 2013)
Social media have established themselves as a relevant field of research in various disciplines, among them public relations and communication studies. While the focus during the past few years has been on the advantages ...
Rhizomatic human communication and constructed social representations as determinants for consumption preferences
(Auckland University of Technology, 2012)
The background of this research is the observation that mainstream economic theories cannot present an adequate explanation for emerging and changing consumption preferences in dynamic social systems. Scholars among the ...
Leaving the ship but staying on board: a multiple case study of the voluntary shift from leader to teacher within the same educational institution
(Auckland University of Technology, 2009)
The New Zealand education system has undergone some two decades of substantial reform. There can be little doubt that this has brought significant change to the nature of what is expected of people occupying positions of ...
Determinants of inter-partner learning in an alliance between a national sporting organisation and a professional sport franchise
(Auckland University of Technology, 2008)
This research explores the determinants of inter-partner learning in alliances. The potential for organisations to learn from their alliance partner is well recognised in the literature. The Knowledge Based View of the ...
Older women workers - will they be ready for the future workplace?
(Auckland University of Technology, 2012)
New Zealand, like other developed countries, has an ageing population and an ageing workforce (OECD, 2006a). This study looks at one age cohort of women, 50 years and over, who in the last few decades have become more ...
The evolution of global intellectual property instruments into trade related intellectual property rights (TRIPS) and its ineffective enforcement in developing world: a case study
(Auckland University of Technology, 2008)
This thesis aims to critically evaluate global intellectual property instruments with detailed analysis of the Agreement on Trade-Related Intellectual Aspects of Property Rights (the TRIPS Agreement) provisions in order ...