Balancing the desirable with the feasible: a study of how marketing and operations need to work together to ensure that branding promises can be delivered in practice. - Usage Statistics

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Balancing the desirable with the feasible: a study of how marketing and operations need to work together to ensure that branding promises can be delivered in practice. - Usage Statistics

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Current month 5 1
Last 6 months 50 11
2012 39 8
2011 442 95
2010 478 375
2009 365 302
2008 142 98
All dates 1,466 878

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File downloads for Balancing the desirable with the feasible: a study of how marketing and operations need to work together to ensure that branding promises can be delivered in practice.

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RobertsonC.pdf 1,044
RobertsonC_a.pdf 422

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India 10
China 7
Germany 4
Australia 3
United Kingdom 3
Bangladesh 2
Peru 2

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Hebei 6
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New York 3
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Dhaka 2
Hyderabad 2
Lima 2
London 2
Munich 2

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