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Search Results for Collection: School of Communication Studies

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The art and science of dialogue in public relations practice

Theunissen, PS; Rahman, K (AUT University; 2011)

Dialogue can be seen as both an art and a science, depending on how we approach it, and it is seen to be the most desired form of communication. While this view is widely and uncritically accepted in Public Relations theory ...
Dialogue and two-way symmetrical communication in Public Relations theory and practice

Theunissen, P; Rahman, K (AUT University; 2010)

Dialogue is often equated to two-way symmetrical communication, and over the years the concept has been subsumed into the systems theory. Textbook authors make cursory references to “dialogue” and “conversation” while ...

Now showing items 1-2 of 2