dc.contributor.author Doolin, B.
dc.contributor.author McQueen, B.
dc.contributor.author Watton, M.
dc.date.accessioned 2011-02-21T02:49:19Z
dc.date.available 2011-02-21T02:49:19Z
dc.date.copyright 2003
dc.date.created 2003
dc.date.issued 2011-02-21
dc.identifier.other Feb-03
dc.identifier.uri http://hdl.handle.net/10292/1154
dc.description.abstract This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies.
dc.publisher AUT Faculty of Business
dc.publisher AUT
dc.relation.uri http://www.aut.ac.nz/__data/assets/pdf_file/0003/48459/enterprise_and_innovation_02-2003.pdf
dc.rights 2003 © - Copyright of the Author(s)
dc.source Enterprise and Innovation, 2003, 2
dc.title Internet strategies for established retailers: five case studies from New Zealand
dc.type Working Paper
dc.rights.accessrights OpenAccess

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