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dc.contributor.authorDoolin, B.
dc.contributor.authorMcQueen, B.
dc.contributor.authorWatton, M.
dc.date.accessioned2011-02-21T02:49:19Z
dc.date.available2011-02-21T02:49:19Z
dc.date.copyright2003
dc.date.created2003
dc.date.issued2011-02-21
dc.identifier.otherFeb-03
dc.identifier.urihttp://hdl.handle.net/10292/1154
dc.description.abstractThis paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies.
dc.publisherAUT Faculty of Business
dc.relation.urihttp://www.aut.ac.nz/__data/assets/pdf_file/0003/48459/enterprise_and_innovation_02-2003.pdf
dc.rights2003 © - Copyright of the Author(s)
dc.sourceEnterprise and Innovation, 2003, 2
dc.titleInternet strategies for established retailers: five case studies from New Zealand
dc.typeWorking Paper
dc.rights.accessrightsOpenAccess


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