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dc.contributor.authorMowatt, S.
dc.contributor.authorCox, H.
dc.date.accessioned2011-02-21T02:49:19Z
dc.date.available2011-02-21T02:49:19Z
dc.date.copyright2003
dc.date.created2003
dc.date.issued2011-02-21
dc.identifier.otherJan-03
dc.identifier.urihttp://hdl.handle.net/10292/1150
dc.description.abstractThis paper examines the use of consumer-driven innovation networks within the UK food retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that by exploiting information gathered directly from their customers at point-of-sale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a result, supermarkets e-business systems have established new competitive processes in the UK food processing and retailing industry and are an example of consumer-driven innovation networks. The informant-based qualitative approach also revealed that trust-based transacting relationships operated differently to those previously described in the literature.
dc.publisherAUT Faculty of Business
dc.relation.urihttp://www.aut.ac.nz/__data/assets/pdf_file/0011/48458/enterprise_and_innovation_01-2003.pdf
dc.rights2003 © - Copyright of the Author(s)
dc.sourceEnterprise and Innovation, 2003, 1
dc.titleInnovation networks and the development of consumer-driven ICT-based Management Systems
dc.typeWorking Paper
dc.rights.accessrightsOpenAccess


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