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Search Results for Collection: Enterprise and Innovation
Now showing items 1-9 of 9
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(AUT Faculty of Business, AUT; 2003)This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies ... -
(AUT Faculty of Business, AUT; 2003)The UK Labour government has recently developed the NHS Plan, which specifies long-term objectives and strategies for the development of the National Health Service. Along with the NHS Plan has come the development of ... -
(AUT Faculty of Business, AUT; 2003)This paper examines the use of consumer-driven innovation networks within the UK food retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that by ... -
(AUT Faculty of Business, AUT; 2003)Using a self-concept based approach we examine the literature for evidence of effects, induced by referent power, on the intrinsic motivation of employees. We propose that the subject of a referent power relationship will ... -
(AUT Faculty of Business, AUT; 2003)This paper examines the Purchasing Power Parity (PPP) relationship between the New Zealand dollar and the Australian dollar, Japanese Yen, the UK sterling, the US dollar and the Trade-Weighted Index respectively, using the ... -
(AUT Faculty of Business, AUT; 2003)Organisational events trigger a range of emotional experiences for employees. This paper provides a two-by-two matrix that places an inclusive set of emotions in a grid of perceived outcomes and perceived justice. In so ... -
(AUT Faculty of Business, AUT; 2003)Most of the theoretical and empirical research into brand equity has focused on business to consumer relationships and the value created with end-customers (consumer-based brand equity). Little is known of the processes ... -
(AUT Faculty of Business, AUT; 2003)For most of the twentieth century, the publishing of magazines was technologically and organisationally embedded within the printing industry. By charting the origins and evolution of Britain’s principal magazine publisher, ... -
(AUT Faculty of Business, AUT; 2003)The value in a firm's relationships needs to be developed and managed carefully and marketing managers need to be able to quantify this value in order to manage it and in order to argue for their share of the firm’s resources ...
Now showing items 1-9 of 9