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Enterprise and Innovation
Enterprise and Innovation is the name of the Research Paper Series of the Business School at AUT (ISSN 1176-1997). Enterprise and Innovation serves as an interdisciplinary forum for original research undertaken within the Business School, highlighting and supporting the active research culture here. The aims of the forum are to provide a channel for the dissemination of working papers for discussion prior to subsequent development.
Recently Added
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(AUT Faculty of Business, AUT; 2003)Organisational events trigger a range of emotional experiences for employees. This paper provides a two-by-two matrix that places an inclusive set of emotions in a grid of perceived outcomes and perceived justice. In so ... -
(AUT Faculty of Business, AUT; 2003)Most of the theoretical and empirical research into brand equity has focused on business to consumer relationships and the value created with end-customers (consumer-based brand equity). Little is known of the processes ... -
(AUT Faculty of Business, AUT; 2006)There is little empirical evidence relating to how university administrative employees view the performance appraisal process (Analoui & Fell, 2002). The aim of this paper was to investigate administrative staff perceptions ... -
(AUT Faculty of Business, AUT; 2004)This paper reviews the salience construct, proposing a definition of salience as a phenomenon of connection between a stimulus and a person. Our framing of the salience construct includes its elements, temporality, and ... -
(AUT Faculty of Business, AUT; 2003)This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies ...
Copyright Statement
Items in these collections are protected by the Copyright Act 1994 (New Zealand). These works may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use:
- Any use you make of these works must be for research or private study purposes only, and you may not make them available to any other person.
- Authors control the copyright of their works. You will recognise the author’s right to be identified as the author of the work, and due acknowledgement will be made to the author where appropriate.
- You will obtain the author’s permission before publishing any material from the work.
