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Search Results for Collection: Faculty of Business and Law
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(AUT University, ANZMAC; 2007)Hilton, Hughes and McDowell (2007) suggest that the core marketing curriculum as currently delivered within many UK business schools is failing to prepare marketing students for the types of organisations they are likely ... -
(AUT, New Zealand Institute of Chartered Accountants; 2009)The article discusses the disadvantaged of a not-for-profit organisation having a surplus of financial accounts in seeking financial support from donors and funders in New Zealand. It states that to ensure financial accounts ... -
(SAGE; 2009)With increased retailer concentration, competition and the emphasis on private labels, it is easy to assume that manufacturers' brands are less important to retailers. Retailers manage their stores as brands and control ... -
(Emerald; 2009)Purpose – The purpose of this paper is to examine the category-level differences of both risk perception and brand loyalty effects on consumer proneness towards buying private label brands (PLBs). Design/methodology/approach ... -
(AUT University; 2007)This paper reports preliminary findings on what are current practices in the audit consideration of environmental matters in financial reports. It also reports on auditors’ perceptions of their responsibility for verifying ... -
(AUT University, Elsevier; 2007)This article examines how the type of product category influences manufacturer-retailer relationships involving manufacturer brands. Category management is a key retailer management mechanism, but this topic has not been ... -
(AUT University, Emerald Group Publishing Limited; 2007)Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. Design/methodology/approach – The paper reports a qualitative investigation where ... -
(AUT University, Queensland University of Technology; 2006)This paper describes alternative models of intangible value, in business to business buyer-seller relationships, to the one reported by Baxter and Matear (2004). The perspective is that of the seller. Using Baxter and ... -
(AUT University, Australian & New Zealand Marketing Academy (ANZMAC); 2009)This paper notes that, in addition to tangible resources, a seller needs to access valuable and less imitable intangible resources, such as downstream market knowledge, from its customers. This exchange occurs as part of ... -
(AUT University, Australian and New Zealand Marketing Academy (ANZMAC); 2006)This paper briefly reviews recent research into the value of buyer-seller relationships and then focuses specifically on the business to business context. It identifies the different approaches of the published research ...