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Search Results for Collection: Faculty of Business and Law

Now showing items 1-5 of 5

The future-proofed practitioner: a service-centred marketing curriculum

Hilton, T; Bhat, R; Hyde, K; Xu, Y (AUT University, ANZMAC; 2007)

Hilton, Hughes and McDowell (2007) suggest that the core marketing curriculum as currently delivered within many UK business schools is failing to prepare marketing students for the types of organisations they are likely ...
Intangible relationship value in service industries

Yang, AJ; Baxter, RA; Xu, Y (AUT University, Australian and New Zealand Marketing Academy (ANZMAC); 2007)

This paper describes a differentiated replication, in a service industry, of the test of a model of intangible value in business to business buyer-seller relationships. It models value from the seller’s perspective. The ...
Employee satisfaction and customer satisfaction: testing the service-profit chain in a Chinese securities firm

Xu, Y; Geodegebuure, R (AUT University, "Business Perspectives" Publishing Company; 2005)

With the rising share of the service sector in the global economy, best practices in production, human resource management (HRM) and marketing are copied from manufacturing and applied to service industries. As the production ...
Consumer comfort and its role in relationship marketing outcomes: an empirical investigation

Gaur, S; Madan, S; Xu, Y (AUT University, Association for Consumer Research; 2009)

Our study contends that relationship comfort has a positive impact on various relationship marketing outcomes namely, satisfaction, trust, commitment, loyalty and active voice. We investigate if consumer relationship ...
A dual-mediation model of justice and service recovery

Xu, Y; Marshall, R; Tronvoll, B (AUT University, Cornell University; 2011)

In this service recovery research, distributive justice is set against a composite variable composed of procedural and interactive justice with co-creation, to compare the variables’ influence on satisfaction with the ...