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Search Results for Collection: Faculty of Business and Law

Now showing items 1-4 of 4

More or less: a model and empirical evidence on preferences for under and over-payment in trade-in transactions

Kim, J; Rao, RR; Kyeoung Heui, K; Rao, A (AUT University, American Marketing Association; 2011)

Trade-in transactions typically involve an exchange of an old, used version for a new or newer version of the product. When consumers trade in their used model for a new model, the firm faces the choice of paying the ...
Decoy effects and brands

Kim, J; Park, J; Ryu, G (AUT University, Association for Consumer Research; 2006)

The relative preference for a target product over a competitor can be increased by providing a third alternative (a decoy) that is clearly inferior to the target but is not necessarily inferior to the competitor. We ...
Payment frequency discount vs. payment amount discount: the framing effect on preference reversal

Jhang, JH; Kim, J (AUT University, Association for Consumer Research; 2009)

The article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. ...
“Effort-as-Information”: the impact of decision-related effort on subsequent evaluation and price judgment

Kim, J; Kim, J (AUT University, Association for Consumer Research; 2008)

Decision-related effort is an important factor in understanding consumers’ decision-making and consumption behavior. In this research, we examine how decision-related effort influences evaluation and price judgment (i.e., ...