Hypercommercial Television: An Introduction
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This paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such broadcasting developed. Drawing on a content analysis of television schedules, the paper will show the rapidity and extent to which networks chose to screen hypercommercial television forms with a specific focus on two particular examples of the genre.