Welcome to AUT Scholarly Commons - Putunga Rangahau
Auckland University of Technology Scholarly Commons is the central archive and repository for the long term preservation of Auckland University of Technology research and scholarly output.
The repository contains the research outputs, such as journal articles and conference papers, of Auckland University of Technology's staff as well as doctoral and masters theses and dissertations deposited with Auckland University of Technology Library since 2002. Auckland University of Technology, situated in Auckland, is New Zealand's newest University. The repository is harvested by all the major search engines.
Read of the Week
A crisis of reputation in a Social Media environment: a comparative analysis of the crisis communication strategies employed by Jetstar and Air New Zealand in a severe weather event (Auckland University of Technology, 2014)The significance of social media technologies for the practice of crisis communication cannot be understated. Developments in social media and Web 2.0 technologies have created an unprecedented media environment that enables ...
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(All Academic, Inc., 2015)Afrikaner Nationalism under the National Party was the vehicle for maintaining Afrikaner identity for most of the 20th century. To achieve this, a set of master symbols was developed. This qualitative pilot study investigates ...
Carving a niche for minority language media studies not so easy. Book Review of ‘Social Media and Minority Languages: Convergence and the Creative Industries’, edited by E. Gruffydd Jones and E Uribe-Jongbloed (Pacific Media Centre, Creative Industries Research Institute, AUT University, 2014)Whenever a new field of research emerges a lot of shuffling and sorting of knowledge is required to establish a niche, to define its boundaries, to encourage acknowledgement of the area and to stimulate debate concerning ...
(InternetNZ, 2014)No abstract.
Variation in gastric pH may determine kiwifruit's effect on functional GI disorder: an in vitro study (MDPI AG, 2014)Consumption of kiwifruit is reported to relieve symptoms of functional gastrointestinal (GI) disorder. The effect may be related to the proteases in kiwifruit. This in vitro study aimed to measure protein hydrolysis due ...
An evaluation of seasonal variations in footwear worn by adults with inflammatory arthritis: a cross-sectional observational study using a web-based survey (BioMed Central Ltd., 2014)Background: Foot problems are common in adults with inflammatory arthritis and therapeutic footwear can be effective in managing arthritic foot problems. Accessing appropriate footwear has been identified as a major ...